Swiss Federal Railways (SBB) | Designstudy

Clear, structured, open and transparent - according to the FREY UND FREY design study, this is how the SBB should present itself to the visitors. Its image should express its values: benevolence, entertainment, comfort, future viability and sustainability. Interested visitors who come to the infopoint should be directed with charm and competence - either to the meeting point on the upper floor, to the railway compartment, or to the information zone, depending on the occasion and the reason for their visit to the booth.