Pop-up space for entrepreneurs and artists
The inclusion of pop-up space is an important aspect of the concept. It is used as a platform for local and regional companies to market their products and services to new clientèle. In turn, the bank is able to offer a varied and alternating programme that will help to attract new customers. Besides its use as a marketplace for small businesses, the sales and marketing platform is available to local institutions, individuals and artists to organise more cultural exhibitions and events.
The new branch of Raiffeisenbank Sensetal offers a unique and varied ambience that attracts visitors from far beyond its regional location in Flamatt. It is also a paradigm of how the world of banking can create and embrace a sustainable approach. Services need to grow continuously and harmoniously with the brand, adopting flexible and adaptable structures in a market that is exposed to constant change. Coordinated to reflect current affairs, trends and social issues, the new gathering place enables sustainable support for individual market segments and the promotion of local businesses, while attracting continuous interest in the Raiffeisen brand.
A successful process
The project was developed in close cooperation with the consultancy firm Swisswise. Designing the new branch concept was a challenge from day one. Personal contact between the bank and its customers needed to be maintained and expanded, while at the same time accommodating the progressive digitisation of banks and their business across all areas. The innovative approach helped to square this apparent circle.
In a first step, Swisswise conducted detailed market and environment analyses, as well as numerous workshops. A suitable operating concept was then developed on this basis. Frey & Frey built its design on the insight acquired from the upstream work. The design imbues the premises with character, style and emotions, without neglecting the aspects of functionality, efficiency and sustainability. At the same time, Swisswise supported Raiffeisenbank in the establishment of new processes, operating procedures and business structures. In addition, Frey & Frey took charge of project management and implementation of construction. The smooth collaboration between the Raiffeisenbank, Swisswise and Frey & Frey enabled special, individual customer wishes to be met, from the initial idea to turnkey completion.