Optical illusion

Frey & Frey was commissioned to design a new trade fair presentation for CSL Behring AG at BAM, the trade fair for apprenticeships, careers and training.

The monochrome illustration gives visitors a two-dimensional experience in a three-dimensional space, playfully bringing the various professional disciplines to life.

The reference to the Berne headquarters of CSL Behring AG is created by means of the characteristic arcades and (professional) shop windows. The mixture of 2D comic book and 3D objects creates a vivid, surreal world with exciting stories about the professional world of CSL Behring.

Without a doubt, the optical illusion did not fail to make an impact on the Insta-savvy target group and quickly became a crowd puller.