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BSC Young Boys


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Since the beginning of the new season, AMAG Automobil und Motoren AG has been the Premium Partner and Official Car Partner of BSC Young Boys. Frey & Frey was commissioned to design the new AMAG Lounge on the 4th floor of the Wankdorf Stadium. Where once there was a furniture warehouse, a modern lounge has now been created on an area of 47 square metres, which can accommodate up to 25 people.

The design interplay between the AMAG branding and BSC Young Boys is reflected in the colour scheme and room materialisation.

Thematically selected graphics, in interplay between matt and shiny surfaces, as well as metal surfaces as wall coverings, establish the reference to the automotive industry.

The car, integrated in reminiscence of the historic VW Beetle, is both a key visual and an eye-catcher. Created using a 3D printing process (scale 1:1), the VW Beetle stands out in the room as a central, visual highlight.

The new acoustic ceiling – with direct/indirect lighting – allows various customizable lighting scenes with the appropriate ambience. Glass display cases and a 90″ screen round out the space.

The multifunctional room is suitable for meetings, as a group room or for a small festivity.

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BSC Young Boys

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