Frey & Frey was commissioned to design a new trade fair presentation for CSL Behring AG at BAM, the trade fair for apprenticeships, careers and training.
The monochrome illustration gives visitors a two-dimensional experience in three-dimensional space, making the various professional disciplines tangible in a playful way.
The reference to the Bern headquarters of CSL Behring AG is created by means of the typical arcades and (professional) shop windows. The mixture of 2D comic book and 3D objects creates a lively, surreal world with exciting stories about the professional world of CSL Behring.
There is no doubt that the optical illusion did not fail to have an effect on the Insta-affine target group and quickly became a crowd puller.
