A successful trade show or event presence begins long before the first visitor arrives. The concept, design, production, technology, logistics, and the on-site team must all work together seamlessly. Between the initial idea and the final handshake lie budget decisions, sustainability considerations, safety requirements, setup logistics, and a team that brings the whole thing to life in just a few days. We answer the ten questions that marketing and communications managers ask us most frequently before a project begins. And we show where the groundwork for an effective presentation is laid.