The focus is on two modules with different functions. The snack module invites visitors to rediscover Swiss cheese. A selection of modern takes on traditional cheese specialties is lovingly prepared by atelier Terranova and presented on site.
The information module focuses on the production of Swiss cheese. Digital content and interactive elements are combined with hands-on activities, bringing the production process to life. Visitors can also sample various types of cheese, directly linking learning with enjoyment.
Wood, mountain silhouettes, clean lines, and authentic details define the design of the modules, creating an atmosphere that blends tradition with modernity. The result is a flexible, portable, and high-quality brand space that showcases Swiss cheese in an informative, approachable, and pleasure-oriented way.
The modules are surrounded by an alpine landscape of stylized chalets. Together, they form a small village with a central village square serving as a place for gathering, interaction, and tasting. The individual chalets also serve as standalone brand spaces for specific Swiss cheese varieties, highlighting their character, origin, and unique features. Together, these elements create a versatile overall presentation that brings the diversity of Swiss cheese to life in a tangible way and leaves a lasting impression.
