For the Marin Centre of the Migros Neuchâtel-Fribourg Cooperative, we were able to implement an impressive customer activation: "Mondes des Briques" - an imaginative world of experience based around the iconic LEGO® bricks.
Visible from afar, an imposing, colorful archway greeted the visitors. The logistical challenge was just as spectacular as the result: a visual highlight that immediately catches the eye and invites you to marvel.
The entire center was transformed into a LEGO® world - with signage elements created by our advertising technology. The result was an immersive experience that delighted young and old alike.
Workshops for children and adults rounded off the event - in collaboration with the winners of the LEGO® Masters on M6, who shared their creativity and expertise directly with the audience.
A special highlight were the LEGO® figures and models which were provided in cooperation with LEGO® Germany and ensured authenticity and charisma.
A project that shows how brand worlds come to life.
