Frey & Frey AG created an eye-catching pop-up store for Swatch at the Westside Shopping Center in Bern. The bold blue exterior, combined with playful graphic elements and a clear product display, makes Swatch’s vibrant brand world visible from a distance.
Inside, the open, bright design concept ensures that the product range is clearly displayed and creates an attractive shopping experience. The result is a temporary retail space that effectively combines brand identity, functionality, and visual impact.
