Swiss cheese is known worldwide for its quality, unique taste and variety. At Anuga in Cologne, Switzerland Cheese Marketing offered an international trade audience the opportunity to experience this quality up close and personal with representatives of the Swiss cheese trade and variety organizations.
The Swiss Cheese Pavilion was the meeting zone for this. With its well thought-out design, which emphasized the tradition of cheese production, it created an atmosphere that transported visitors into the fascinating world of Swiss cheese. The cheese tasting allowed interested visitors from over 200 countries to explore a variety of flavors, while multimedia presentations conveyed the relevant knowledge. But above all, Anuga, the leading trade fair for food and beverages, focused on personal interaction and customer care. The integrated restaurant with cheese delicacies also offered the opportunity for this.
