During the Gurten Festival on Bern's local mountain, Frey & Frey staged the first festival appearance of Switzerland Cheese Marketing AG.
The rustic chalet conveys the message in a charming and sympathetic Swiss way: Swiss cheese always fits and is simply good.
Decorated with rustic accessories and adorned with traditional geranium boxes, it creates a charming contrast to the trendy festival groove. The chalet right next to the tent stage is an open meeting place that radiates a calm and pleasant atmosphere.
The declared aim of inspiring a young audience for cheese and conveying a fresh and authentic, yet down-to-earth and honest image is easily achieved with the presentation on the Gurten. The accompanying measures are modern and implemented according to current trends.
On the one hand, the individually designed photo box is very popular at the stand. It presents itself visually striking in a cheese dress, and is actively used by the older to the youngest generations to take a "cheesy" souvenir picture.
On the other hand, the gastronomic concept is also up to date with innovative creations and spans the gap between modernity and tradition: festival-goers will be surprised in the chalet with raclette in a trendy street food version in focaccia bread. And of course, purists won't miss out either and can enjoy raclette the classic way with potatoes.
Frey & Frey has created a coherent and emotionally appealing appearance. The DNA of Switzerland Cheese Marketing AG was thus optimally conveyed, tradition and modernity were taken into account and both worlds were perfectly combined both visually and in culinary terms.
