Interview with Andreas Jenni, scenographer and 3D artist, Frey & Frey AG
Photo: Ladina Zanetti

You've been with Frey & Frey since 2019. What can you do for yourself and the company?

I can use my many years of experience from an identity and communication agency as well as my professional experience as a designer in advertising technology. My passion for 3D visualizations in particular allows me to visualize my clients' ideas and wishes before they actually physically exist. In the Creation and Interior Design department, I actively contribute to the development of creative concepts and innovative design solutions.

Together, we offer our clients a holistic service package that combines functional design with inspiring aesthetics. My goal is to continuously enrich and optimize the design process, both internally and for our clients.

Where do you see the strengths of your company? 

Frey & Frey combines many years of experience with the dynamism of a young, motivated team. Our greatest strength is the variety of services we can offer from a single source - from conception to implementation.

We are always technically up to date and use a wide range of tools in our creative team to support our customers in making important decisions. With our 3D visualizations, we bring ideas to life and make planning tangible. This allows us to develop solutions together that we can turn into reality according to the customer's individual wishes and our high quality standards.

Where do you get the inspiration and energy for your day-to-day work? 

I draw inspiration and energy from very different sources. I spend a lot of time in nature and am often out and about in the mountains, which gives me peace and creative energy. I also enjoy traveling and am inspired by a wide variety of impressions and encounters. Even in everyday life, I can discover something exciting around every corner that awakens new ideas.

For me, the fascination of being able to create anything and mix digital elements with reality is a constant source of motivation. This mixture of creativity and technology drives me and is also reflected in my work.

What is the best way to switch off? 

I relax best when I'm out and about in nature. Paragliding and hiking give me the opportunity to calm down and recharge my batteries. Traveling with the VW bus and spending time with family and friends is also valuable relaxation for me.

My passion for gaming has been with me since I was a child. It's still the best way for me to switch off and leave everyday life behind.

How do you live and what is important to you? Is this space also a reflection of your identity? 

I live close to the city and yet in the countryside, right next to a forest. This location combines the best of both worlds for me: I can be in the countryside, in the mountains, at the lake or on the Aare in no time at all, but the city is also close by.

My home is a wooden house that exudes a natural and cozy atmosphere. This living space reflects my connection to nature and my appreciation of tranquillity and is in many ways a reflection of my identity. Here I find both inspiration and a balance to my everyday working life.

Your personal favorite brand / favorite architect? 

I don't have a particular favorite brand or architect. I like the Nordic style, the light, wood-accented and warm architecture. What I find particularly appealing in the living area is the combination of clear shapes and colorful, vibrant works of art, such as the works of the artist Ten Hundred. His art is a vibrant mix of surreal, imaginative figures and bold colors. The diverse global cultural influences give the urban, pop-surrealist style works a narrative depth. This type of art appeals to me because of its dynamism and diversity.